Revisiting Rural
Transformation in India: A Case study of Raath Area
S.B.
Yadav
Associate Professor and Research
Guide, Dept. of Economics, BSR GAC Matsya University, Alwar (Rajasthan) 301001.
*Corresponding Author E-mail:
ABSTRACT:
Globalization
and reforms wave in India has given a new boost to its economy. There have been
tremendous changes in the livelihood of the people across all regions. Rural
areas have witnessed a dramatic change in various facets of life. Therefore,
rural transformation is a process of comprehensive societal change whereby
rural societies diversify their economies and reduce their reliance on
agriculture; move from farm sector to non-farm sector, become dependent on distant
places to trade and to acquire goods, services, and ideas; move from dispersed
villages to towns and small and medium cities; and become culturally more
similar to large urban agglomerations. The rural transformation is the result,
first of all, of the action of global drivers, such as the diversification of
rural economies away from agriculture, the globalization of agri-food systems,
and the urbanization of rural regions. This paper discusses all those major
changes in rural transformation arisen out of the role of education and media
both print and electronic in the Raath area of Rajasthan state. This study is
part of the major project which identified various new drivers of growth and
rural transformation in this region. For this study two
variables have been selected which are described as two drivers of growth-
education and media. It also explores future prospectus of the
socio-economic and socio- cultural life of the people of Raath
region.
KEYWORDS:
Rural Transformation, Globalization,
Economic Growth, Urbanization, Economic Diversification, Social Structures.
INTRODUCTION:
Globalisation
in India came through the new economic reforms and is gradually transforming
our society and culture. There has been a paradigm shift in growth with
stability and social justice to neo-liberal
development is traced. This is linked to the theoretical discourses on
globalisation and their applicability in the Indian context. Globalization
and reforms wave in India has given a new boost to its economy.
There
have been tremendous changes in the livelihood of the people across all
regions. Rural areas have witnessed a dramatic change in various facets of
life.1 Therefore, rural transformation is a process of comprehensive
societal change whereby rural societies diversify their economies and reduce
their reliance on agriculture; move from farm sector to non-farm sector, become
dependent on distant places to trade and to acquire goods, services, and ideas;
move from dispersed villages to towns and small and medium cities; and become
culturally more similar to large urban agglomerations.2
The Concept:
As far as the concept of rural transformation is concerned,
it has multi-dimensional connotations and it has been interpreted from
different angles in social sciences. It denotes replacement of one stage by
another in a times span.3 When the
replacement of former stage by the latter is such in depth that it makes
meaningful difference, the phenomenon is referred to as transformation.
Transformation in social context refers to substitution in the basic character
of its components like social relations, culture, habits, environment, and
units of social structure.4 It is generally
assumed that society cannot be scrapped, and so it is transformed.
Transformation, in rural context, denotes the successive changing patterns
conceived in rural set such as its structure, scope, form and character both in
positive and negative directions. The term rural transformation does not mean
urbanization of village or ruralization of cities. It highlights all major
shifts in rural ecology and its canvas encompasses agricultural as well as
non-agricultural sectors.5
The rural areas and small towns of India are undergoing a
transformation, unprecedented in speed, depth, and scope.6 Defined
as a process of comprehensive societal change, rural transformation results in:
· diversification of rural economies by reducing
their reliance on agriculture,increasing migration from farm to non-farm
sector;
· increasing materialistic approach has been
instrumental in deteriorating cultural and ethical values;
· increase dependence on distant
industrial or big cities/places for trade goods, access services and ideas;
· Significant change in literacy rate, food
habits, clothing style, housing, transportation has led to decrease in social
peace and harmony etc.
· migration to towns and small/medium cities
from rural areas; and
METHODOLOGY:
This study is based on Stratified Multi-stage Random Sampling
Method, (with replacement); that is in case a selected final household or unit
refuses to cooperate or refuses to be included in the sample, a new unit of
similar characteristics may be included or replaced in the sample. A simple “Lottery
Method” was adopted for random sampling at all stages. The stratification in
sampling has been made at following stages.
1. Selection of Raath area of district Alwar in the State
of Rajasthan was the first stage of sampling. There are 33 districts in the
State of Rajasthan; of which Alwar district has been identified as a
progressive district as this district is also included in the National Capital
Region (NCR) which was supposed to be most benefitting area following new era
of globalization in India.
2. In the second stage, the Raath area has been selected
which includes five sub - Divisions of district Alwar
in its periphery. This region is almost entirely different to that of the rest
sub-divisions of the district.
3. Selection of Villages is the third stage in our
sampling procedure. As we were required to give proper representation of all
the five sub-divisions of Raath region in this study, therefore, we used random
sampling (Lottery Method) for selection of villages. It was decided to select 6
villages from each of the sub-division of the Raath Region of the district. For
this selection, we have taken size of village and distance factor into
consideration. We have selected 3 villages which are adjacent or nearby to the
sub-division head quarter concerned and 3 others that are farthest situated
from the sub-division headquarter. Therefore, we have a total number of 5 X 6 =
30 villages from the Raath region in total.
4. Selection of final households was the last stage of
our sampling. To have an adequate size of the sample, 10 rural households
including government servants, private entrepreneurs, farmers and wage earners
etc. were selected as respondents keeping their socio-economic status in view
with consultation to the local people or Sarpanch of the village panchayats
concerned. Therefore, the number of total respondents was 300 (10 respondents
per village X 30 villages = 300).
Indian
Economy: Dimensions and Diversification:
After globalisation Indian economy entered in new age of
transformation, change and innovative experiences where the global economies
voluntarily or forcefully adopted new policies and programmes. Many unexpected
changes in rural and urban societies have been seen since the turn of the 21st
century.7 As far Indian economy is
concerned, it has seen many structural changes in its traditional form. As per
the estimates released by Central Statistics Office(CSO), the share of
agriculture and allied sectors in India's GDP has declined to 13.7 per cent in
2013-14 due to shift from traditional agrarian economy to industry and service.
It says that the share of agricultural products/Agriculture and Allied Sectors
in Gross Domestic Product (GDP) of the country was 51.9 per cent in 1950-51,
which has now come down to 12.8 per cent in 2013-14 at 2004-05 prices.
According to the estimates, national poverty rates fell from 36 per cent to
less than 21 percent between 1990 and 2011, although poverty rate is still
remain higher both in rural and urban areas. There were relatively large
numbers of poor households in the states of Orissa, Bihar, Madhya Pradesh,
Rajasthan, Uttar Pradesh and North-Eastern states. Approximately 70 per cent of
the country’s population lives in rural areas where, for the first time since
independence, the overall growth rate of population has sharply declined,
according to the latest Census. Of the 121 crore Indians, 83.3 crore live in
rural areas while 37.7 crore stay in urban areas in India. According to the
report of the Registrar General of India, it states that for the first time
since independence, the absolute increase in population is more in urban areas
than in rural areas. The rural-urban distribution is 68.84 per cent and 31.16
per cent respectively. During the past decades population growth continued to
concentrate in a few urbanized region while rural areas experienced low
population growth and outmigration.8 Changes in mobility of rural
people were also remarkable with better quality of highways, increased
ownership of vehicles, availability of public transport and migration from farm
sector to non-farm sector. More people seek work in distant metropolitan
centres not only due to improved transportation but also general improvement in
education levels. Non-farm work became more important in rural areas which
included tourism.9
The last employment survey conducted by the NSSO showed that
between 2004-05 and 2011-12, a huge section of India’s workforce, 33.3 million
to be precise, left farm jobs to take up non-farm occupations, primarily in the
construction sector.
According to the last Census, between 2001 and 2011, there
was a net addition of 29 million workers to the country’s agricultural
workforce. The ratio of such workers in the overall workforce fell only
marginally by 3.7 percentage points across the entire decade to 54.6% in 2011.
In stark contrast, the NSSO reported that the proportion of farm workers
increased by 17.4 million between 1999–2000 and 2004–5, and subsequently declined
by 33.3 million between 2004–05 and 2011–12. Thus in a period roughly matching
the Census rounds, the NSSO reported a net decline of nearly 16 million farm
workers. Thus, according to the NSSO, the ratio of farm workers fell sharply by
12.7 percentage points over the past decade to 47.6% in 2011-12.
In
this section, we will examine key features of this change process while
reviewing the evolution of ideas that have guided its analysis and inspired
policy design. The main message that will emerge is that the rural
transformation is a comprehensive process of societal change, driven by global
and homogenizing forces that interact with localized structures, institutions,
and actors to produce uneven patterns and outcomes of development.10
Profile of Rajasthan:
Geographically
Rajasthan is largest state in India out of all 29 states. This state is located
in the north-western part of the country. It is bounded on the west and
North-West by Pakistan, on the North and North-East by Punjab, Haryana and
Uttar Pradesh, on the East and South-east by Uttar Pradesh and Madhya Pradesh
and on the South-West by Gujarat. The Southern part of the state is about 225km
from the Gulf of Kutch and about 400 km from the Arabian Sea. Jaipur is the
capital city and lies in the East-Central part of the state. It is the largest
state in terms of area (342.24 thousand sq. km) but only 8th in terms of
population.
According
to the census 2011, Rajasthan has a population of 6, 85, 48, 437.
The population growth over the last ten years has been around 21.44%. The sex
ratio of Rajasthan is 928 per 1000 males. Rajasthan's population is made up
mainly of Hindus, who account for 88.8% of the population. Muslims make up
8.5%, Sikhs 1.4% and Jains 1.2% of the population. In 2011, Alwar had population of 3,674,179 of which
male and female were 1,939,026 and 1,735,153 respectively. In 2001 census,
Alwar had a population of 2,992,592 of which males were 1,586,752 and remaining
1,405,840 were females. There was an increase of more than 22.78 percent in
2011 over the previous census of 2001, while in 2001 it was 27.22 percent
increase in population compared to 1991 census. The following
table-1 presents a comprehensive picture of the state.
Table:
1. Rajasthan State Profile -Demography (Census 2011)
Description |
2011 |
2001 |
Total Population |
68,548,437 |
56,507,188 |
Male |
35,550,997 |
29,420,011 |
Female |
32,997,440 |
27,087,177 |
Population Growth |
21.31% |
28.33% |
Percentage of total |
5.66% |
5.49% |
Sex Ratio |
928 |
922 |
Child Sex Ratio |
888 |
946 |
Density/km2 |
200 |
165 |
Density/mi2 |
519 |
428 |
Area km2 |
342,239 |
342,239 |
Area mi2 |
132,139 |
132,139 |
Total Children (0-6 Age) |
10,649,504 |
10,651,002 |
Male Children(0-6 Age |
5,639,176 |
5,579,616 |
Female Children(0-6 Age) |
5,010,328 |
5,071,386 |
Total Literacy |
66.11 % |
60.41 % |
Male Literacy |
79.19 % |
70.32 % |
Female Literacy |
47.76 % |
43.85 % |
Total Literate |
38,275,282 |
27,702,010 |
Male Literate |
23,688,412 |
18,047,157 |
Female Literate |
14,586,870 |
9,654,853 |
Total Child |
10,649,504 |
10,651,002 |
Source: Economic and Statistical Directorate, Rajasthan,
2014-15.
Profile of the Raath area:
The Raath area comprises major five sub division of the Alwar
district in state of Rajasthan. These are:
(i). Bansur sub-division;
(ii). Behror sub-division;
(iii). Kotkasim sub-division
(iv). Mundawar sub-division; and
(v). Neemrana sub-division.
This selected area is located at or around the National
Highway No.8 that connects national capital Delhi to state capital Jaipur.
Geographically, it is situated in the North-Eastern part of Rajasthan
boundrying with Haryana in the North. Historically, “The Raathi‟
is a local dialect and used in speaking by the people living in the
North-Western part of Alwar district that is known as the Raath region. The
word ‟Raath‟ means cruel (निर्दय), contumacious (अक्खड़), and intrepid (निर्दय) etc. That is why there is harshness
or dissonance in their dialect. The Raath was named after the dialect, living
habits, body structure, body language and behavior of the people of this
region. The people of Raath are physically tall, healthy and straight forward
speaking and rough spoken. They are known as stubborn, determined, and stalwart
in their nature. There is a very famous saying about the people of Raath---„Kanth
nawe per Raath na nawe ‟(wood can bow but the people of Raath
cannot bow). This
area is known for its culture, dialect, rich food items and advanced
agricultural practices and innovations, high literacy rate, job orientation
especially armed forces and education, high political awareness etc. since
independence. Many political leaders from Raath area has represented Alwar
parliamentary constituency many times in Indian parliament. Almost every third
youth of Raath prefer to join Indian armed forces/police etc. This area is
known as a mini pocket of Jawans (soldiers) for Indian armed forces. From
agriculture point of view, mustard is produced by farmers
at large scale, therefore, this is also called “Mustard Pocket” after Sri
Ganganagar and Bharatpur. In Kharif season Bajra, Maize, Jowar, Karif pulses,
Arhar, Cotton, Guar etc. and in Rabi season Wheat,
Barley, Gram, Mustard, Taramira, Rabi pulses etc. are sown in this area. Other
features of the Raath area are the same as district Alwar has except few one
like language, clothing, food habits etc.
In
the following section, we will examine two key drivers- education and media of
socio-economic changes that have large impact on the Raath region. It has
manifested in many kinds.
Facets
of Rural Transformation in the Raath
Indian
leadership adopted policies of globalisation, liberalisation, privatisation and
market economy in the awake of the serious economic crisis that enveloped the
country by the middle of 1991.11 However, in the pre-reforms phase
(1947-1991) Nehruvian State-directed planning took place under regime of Indira
Gandhi with some relaxation of price controls, import restrictions, and
creation and expansion of industries and industrial capacity.4 During the
planning era, little progress was noticed in rural development and rural
transformation. Persistence of chronic poverty, low productivity, and lack of
access to basic infrastructure, lack of capital, poor health and education were
common problems faced by the rural communities.12 Implications of
these two factors are hereby elaborated as per following:
Education: An Engine of Growth:
It
is established fact that education or knowledge power has been proved to be
most powerful means of growth and development in all societies across the
globe. It has been considered as the most important instrument of change in
human life.13 Studies indicate that those societies were found
socio-economically very advance which was made literate as early as possible
since ages. There have been tremendous changes in the pattern and living habits
of the people of Raath due to high rate of literacy in the region. Since 1991
this trend got momentum. As indicated earlier that this part of district Alwar
is known for its high literacy rate in Rajasthan like Jaipur, Jhunjhunu, Ajmer
districts especially in case of girl’s education. Raath region had a population of 9, 22, 829 and 12,
87, 173 in 2001 and 2011 census respectively. Males constitute 54% of the
population and females 46%. Literacy rate in 2001 of Raath region was reported
about 60% of the males and 44% of females, which arose up to 84% and 79% in
2011 respectively. This unprecedented growth of education in Raath witnessed
significant changes in their life style and daily routine activities during
period of 1991-2015. During the study, we found that majority of parents prefer
to send their kids in private schools rather than government schools. Table 2
shows the trend of kids education in case of public/
private school. Of the total sample of 300 parents, more than 174(58.67%)
reported that they preferred private schools for education of their kids.
However, it was found that level of income or affordability was one of the
major reasons behind this trend. Quality of education was found another
significant factor behind parent’s preferences.14
Table.2:
Parent’s preference regarding school education for their children in 2013-14.
Items |
% of Total |
No. of Persons |
Government School |
36.67 |
110 |
Private School |
58.67 |
174 |
Boarding School |
5.33 |
16 |
Total |
100 |
300 |
Source:
Calculated from the Survey conducted, 2013-14.
During
the survey we also found that parents are more aware in case of higher
education for their kids during this age of competition. Even army and police
personnel who were posted at far flung areas on their duties were found very
interested to get their children good and quality education. For their
children, they have taken rented houses in nearby towns and cities to avail
them quality education keeping their wives with them to look after. Among the
contacted more than 70 personnel, about 84 per cent reported that they have
made arrangement in nearby towns and cities in rented houses for quality
education for their daughters and sons without any discrimination.
Table
2 points out that most of the parents prefer private schools for education of
their kids. In this region, parents nowadays hardly make any difference between
their sons or daughters. They want equal opportunities for girls and boys but
their level of income level affects somehow. However, the female literacy rate
recorded as high as male literacy rate. It is very surprising and
astonishing fact that more girls are enrolled with higher and technical
education rather than boys in Raath area. Table 3 indicates that 17.33% and
20.67% parents reported that their wards are enrolled with technical and
medical education respectively. However, the ratio of parents whose wards are
getting general education was quite high than those of technical and medical
education.
Table.3:
Parent’s preference regarding higher education for their children in 2013-14.
Items |
No. of Parents |
% Of total |
Technical Education |
52 |
17.33 |
Medical Education |
62 |
20.67 |
General Education |
174 |
58.00 |
Others |
12 |
4.0 |
Total |
300 |
100 |
Source:
Rural Transformation Survey, 2013-14.
A
number of factors like social prestige, financial condition, competition,
decreasing farm income, division and fragmentation of land are some of the
factors which shall be held responsible for this paradigm shift in educational
trend in Raath region. There are some of the villages that were educationally
forward looking and advance and those villages could prove their identity in
this region. These are Jakhrana, Gandala, Katopur, Nangal Khoriya, Khohri,
Majri, Sanauli and many others which has set example for others in the region.
One of the most astonishing fact that that the household parents who hold
more than 20 Bighas of land were seen backward in comparison to those who are
land less but focused on education for their children. Nowadays, it is very
common saying among the people of Raath that parents should go with education
than any other thing. During the study many parents reported that their only
girl child is getting higher technical education in various institutes of
Rajasthan or other parts of country.
Media---Print Media Media either electronic or print both
have been playing a very significant role in growth and development of Indian
society especially in rural centers.15 Rural areas across India, are
coming closer to the mainstream of development with increasing use of media. As
a main driver of transformation, media has proved its growing significance in
globalizing world. The increasing literacy rate and rapid expansion of
education among masses in the Raath area followed by economic reforms and globalisation
wave has made easy access to the media especially print media. Table 4
describes that the use of media-electronic and print has increased
significantly during the last 25 years of globalisation. As per our survey, out
of 300 household surveyed, more than 156 were subscribing Hindi daily newspaper
either Dainik Bhaskar or Rajasthan Patrika or any other daily at their home.
Besides this, 10 households were reported to be subscribing English daily. This
was witnessed in those households where their sons or daughters appearing in
some competitive exam. This trend happens across the entire Raath region.
However, we found that these subscribers include most of teachers, retired
Indian Air force personnel and youths either girls or boys between age of 15-35.
To keep updated about the news of the local area, news related to employment
opportunities, entertainment news etc. are some of the
key reasons to subscribing Hindi or English dailies.
Table.4:
Available means of communication and IT Items.
Items |
1992-93 |
2013-14 |
Telephone |
0 |
34 |
Mobile |
0 |
286 |
Internet |
0 |
32 |
Hindi News Paper |
4 |
156 |
English News Paper |
0 |
10 |
Computer |
2 |
62 |
Laptop |
0 |
24 |
IPad |
0 |
8 |
Water filter |
0 |
84 |
Source:
Rural Transformation Survey, 2013-14.
Like
other means of media, print media has become most popular source of information
irrespective of all age groups and income groups. Their morning starts with
reading newspapers. Availability of newspapers at their door step early in the
morning has made their easy access to their business, employment, prices of the
commodities and news regarding their surroundings of national and international
importance. Some youths who could not subscribe these dailies used to go nearby
or neighbouring subscriber for reading. Business organisations, real estate
dealers, travel agents, coaching institutes, insurance agents and the local
boarding or non-boarding schools use local edition of these news papers to make
their advertisement. During the survey, no youth was reported who did not read
news paper daily. As it is well known fact that advertisement of the business,
school or any other activities in these daily news papers help them to expand
their income and marketing on one hand, while on the other, people get
employment.16 Electronic Media--Television, Cable and DTH 21st
century is considered as digital century across globe. In India, Direct to Home
(DTH) service was started in 2003 with an aim to provide easy access of
electronic media to all. It has been growing at a rapid pace in rural areas.
However, urban areas were already equipped with Television sets. This growth
has been supported by huge investments by the existing and new players in media
sector. DTH market in India is one of the fastest growing segments of the
Segmented Pay TV industry and is witnessing significant growth on account of
rising per capita income and government mandate of complete digitization.
Increasing role of the government to support FDI in India and technological
innovation will also drive this industry. At the same time, the spread of cable
TV has spread ideas about urban existence, even of ways of life in the
developed countries. This, of course, could have the desirable effect of increasing
pressure on governments to perform better in creating conditions to realize
these aspirations for better living. The Indian electoral-based democratic
process could provide some scope for an articulation of these interests.17
Electronic media especially, television has been
undoubtedly the most prominent form of entertainment in every household. In
this digital age, barring the underprivileged ones at the bottom of the food
chain, even the working class from the lower section of the Indian society
claims of having a television set at home. Although, more than 1000 channels in
different languages are functional across the country in order to cater the
needs of the population of 1.21 crores. Table 5 claims that almost more than
90% of the selected households were having television sets at their homes. Most
of them are equipped with DTH and cable facilities. Due to the change in the
life style of the people of Raath, people use to prefer sit before the
television sets rather than to join a group of villagers for gossiping in the
evening as it was a routine practice during 1970s or 1980s.
Table.5:
Television, Cable and DTH connectivity in Raath.
Items |
1992-93 |
2013-14 |
Total Households |
300 |
300 |
Households |
|
282 |
owning a TV |
24 |
|
Cable & Satellite enabled Households |
0.0 |
217 |
Digital connection enabled Households |
0.0 |
154 |
None( no TV) |
0.0 |
18 |
Source: Computed by own. |
Such
depictions and their fantasies have led to aspirations for changed lifestyles
among the rural upper and middle classes of Raath area in Rajasthan. Even the
poorer rural classes are not immune to such changed aspirations for better
living. Almost all the informants in the surveyed area were found equipped with
TV/LCD/LED. Even LCDs/LEDs are becoming more popular in villages in place of TV
sets. Nowadays, an access of Doordarshan (DD) programmes are hardly enjoyed in
rural and urban areas due to availability of plenty of other private channels
in the media market. More than 67 per cent households were found having DTH/
Cable connection at their homes in the surveyed area. Therefore, use of
electronic media has proved to be a most powerful driver of transformation in
rural Raath. Access to DTH and cable network to each and every home of Raath
area has created drastic changes in rural life of villagers. Now gone are the
day when all villagers after doing their day time job (agriculture, business,
job etc.) sat together at ‘Gram Chopal’ (Parsh—a public place in Raath)
and discussed various matters relating to their village welfare, community
welfare, local, national and international political events after listening
Aakashwani New on radio. That traditional system helped the villagers not only
to solve the local problems amicably, but created peace and harmony. Nowadays,
rural people have confined themselves to their homes after sun set in almost
each and every village of the Raath region fearing any untoward situation
created by unwanted social elements. This revolution of cable and DTH has made
its access easy in each family silently which brought fast changes in
socio-cultural life of the people especially among youth.18 TV
serials and other programmes on TV has influenced their life to a great extent.
Since rapid rate of economic growth in Raath region was
associated principally with manufacturing and service industries, over the
period of time in rural sector has become less important in national economy.19
Rural transformation in Raath reflects the multi-dimensional changes towards
diversification of rural activities with the increase of the non-farm
activities, and broadening of farm or land based activities, and the
introduction of quality and local distinctive products. However, these new
forms of rural activities appear side by side with the older forms of
productivity agriculture in the same localities. The changes are also unevenly
distributed, related to variations of rural resources in the localities, the
culture and other capitals.20 It may be
argued that besides these two factors, road and railways infrastructure brought
development and more growth opportunities in this region.
FINDING
AND CONCLUSION:
We have discussed the evolution of our
collective understanding of rural societies and how they change, since the
early sectoral focus on agricultural societies and agricultural development,
through to current ideas that put strong emphasis on places and placed-based
development. Throughout this evolution, rural change has always been
conceptualized as resulting from the interaction of global and local factors.21
For example, the economic theories on agriculture and growth and agriculture
and development, which provided the intellectual support for the Green
Revolution policies in the 1960s and 1970s, soon realized that they had to take
into consideration such local idiosyncrasies as farmer risk aversion or the
nature of local input markets.
Rural societies of Raath, like all others,
bear a heavy inheritance of structures and deeply rooted difficult to-change
institutions that have repeatedly shown their power in mediating the local
effects of global forces and in defeating the best policy designs.22
The face of the people of villages of Raath region is changing rapidly
especially after economic reforms started in 1991 with the advent of good
communication gadgets like laptops, mobiles, tablets, convenience of mobility
with the rapid inroads of two, three and four wheelers, and other luxurious
consumer goods like air conditioners, vaccum cleaners, washing machines,
coolers, DTH etc. reaching every rural house hold. Once upon a time, comforts
of high middle class are now available to common man in villages at a phone
call and have become necessity of their life.23 This
development is making the lifestyle of rural Raath highly transformed and
causing its own effects on the society surrounding them. The growth in the city
life of a common man is always at a medium pace as he or she has to cope- up
with high costs of city life and pressed for time to meet the ends.24
The rural economy, on the other side, is
growing at a rapid pace with the advent of real estate boom and increasing cost
of the land due to land acquisition for industrial and upcoming residential
township. People are coming out of their hereditary and traditional professions
to take up the lesser physical effort jobs.25 Farmers in almost each
and every village are facing difficulties in hiring physical labour for farming
activities as the next generation of farm labour is not interested to join
their parents despite of attractive wages. These educated youth of next
generation want white collar job rather their parental job. Most of them prefer
government jobs first, such as teacher, police, military, defence etc. If they
do not get any government job, then they search for sales agent of real estate,
insurance agent, contractor, self-business etc. The people have now started to
spend more amounts on food, shelter, education, health and living standard. in wake of their increasing purchasing power. They are more
willing ever before to migrate from their native to the far flung area in want
of job. They want their children to get technical and professional education.
Every house hold in this part of the NCR is in natural competition to each
other in the society in attaining prosperity. The preferences of people have
changed in the last two decades of globalization. They are becoming more and
more materialistic in day to day life. Morality and spirituality has been
disappearing in day to day life of masses of the Raath area. Traditional
thinking and traditional way of life are at stake. Religious barrier and caste
rigidity are cracking at a very fast pace. Life style of the people has seen
multi-dimensional changes in wake of globalization and economic reforms,
especially after turn of 21st century.
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Received on 15.09.2017
Modified on 09.11.2017
Accepted on 11.01.2018
© A&V
Publications All right reserved
Int. J. Rev. and Res. Social
Sci. 2018; 6(1):25-31.
DOI:
10.5958/2454-2687.2018.00005.9